Description
Marketing The Core 6E Kerin TEST BANK
Test Bank for Marketing The Core, 6th Canadian Edition, Roger A. Kerin, Steven W. Hartley, Arsenio Bonifacio, Donna Dumont, Carol Bureau, ISBN10: 1260326942, ISBN13: 9781260326949
Table of Contents
PART 1 Understanding Marketing
Chapter 1 Marketing Fundamentals
Chapter 2 The Marketing Environment
PART 2 Understanding Markets and Their Behaviour
Chapter 3 Consumer Behaviour
Chapter 4 Market Research
Chapter 5 B2B Marketing
Chapter 6 Segmentation, Targeting, and Positioning
PART 3 Designing Marketing Strategies and Marketing Mix Elements
Chapter 7 Products and Brands
Chapter 8 New Product Development
Chapter 9 Pricing
Chapter 10 Marketing Channels and Supply Chain
Chapter 11 Retailing and Wholesaling
PART 4 Focusing on New and Evolving Areas
Chapter 12 Outbound Marketing Communications
Chapter 13 Inbound Marketing Communications
Chapter 14 Customer Relationship Management
PART 5 Putting It All Together
Chapter 15 Marketing and Strategic Planning
