Description
Sports and Entertainment Marketing 5th Edition Kaser Test Bank
Test Bank for Sports and Entertainment Marketing, 5th Edition, Ken Kaser, Dotty B. Oelkers, ISBN-10: 0357124979, ISBN-13: 9780357124970
Table of Contents
1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Product is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.
